Affecting factors to the decision on digital transformation and its process at small and medium-sized enterprises in Hanoi, Vietnam

Abstract

The research was conducted based on the theory of planned behavior (TPB), with the research model built on 06 influencing factors to the digital transformation process of businesses, with the intermediate variable “Decision on digital transformation”. There were 456 small and medium-sized enterprises in Hanoi surveyed for this research from March to June 2023. Research results found that the digital transformation process of small and medium-sized businesses in Hanoi are strongly affected by the “digital transformation decision”; while the technology platform and employees' capabilities largely determine these businesses’ decision to digital transformation and its process. On that basis, three policy implications are proposed to promote the digital transformation process at small and medium-sized enterprises in Hanoi.