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Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Tracy L Tuten | - |
| dc.date.accessioned | 2025-09-10T03:20:32Z | - |
| dc.date.available | 2025-09-10T03:20:32Z | - |
| dc.date.issued | 2018 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/13423 | - |
| dc.description.abstract | The new Third Edition has been extensively updated to include a new chapter on tactical planning and execution, coverage of the latest research within social media marketing, and expanded and all new case studies and examples, including Facebook, Instagram, Twitter, Snapchat, etc., and discussing these in relation to globally recognized brands such as Pokémon Go, Nike, Amazon Kindle, and Lady Gaga | vi |
| dc.language.iso | en | vi |
| dc.subject | Social media marketing | Internet marketing | Tiếp thị truyền thông xã hội | Tiếp thị internet | vi |
| dc.title | Social media marketing | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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