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Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Chekitan S. Dev | - |
| dc.date.accessioned | 2025-05-05T06:54:35Z | - |
| dc.date.available | 2025-05-05T06:54:35Z | - |
| dc.date.issued | 2012 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/12953 | - |
| dc.description.abstract | Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. | vi |
| dc.language.iso | en | vi |
| dc.publisher | Ithaca: Cornell University Press | vi |
| dc.subject | Hospitality industry | Marketing | Branding (Marketing) | Ngành dịch vụ khách sạn | Xây dựng thương hiệu (Tiếp thị) | vi |
| dc.title | Hospitality branding | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | Du lịch lữ hành | |
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