Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Kurtz, David L | - |
| dc.date.accessioned | 2025-04-05T07:46:23Z | - |
| dc.date.available | 2025-04-05T07:46:23Z | - |
| dc.date.issued | 2012 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/12920 | - |
| dc.description.abstract | The all-new Fifteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself. | vi |
| dc.format.extent | 806 p | vi |
| dc.language.iso | en | vi |
| dc.publisher | South-Western Cengage Learning | vi |
| dc.subject | Marketing | vi |
| dc.subject | Tiếp thị | vi |
| dc.subject | Nguyên tắc tiếp thị | vi |
| dc.title | Boone & Kurtz contemporary marketing | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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