Item Infomation
| Title: | Principles of Marketing |
| Authors: | Biggi Weischedel |
| Keywords: | Marketing | Nguyên tắc Marketing |
| Issue Date: | 2022 |
| Abstract: | Principles of Marketing - H5P Edition teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/12721 |
| Appears in Collections | Lĩnh vực KHXH&NV |
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