Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Biggi Weischedel | - |
| dc.date.accessioned | 2025-03-14T09:09:22Z | - |
| dc.date.available | 2025-03-14T09:09:22Z | - |
| dc.date.issued | 2022 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/12721 | - |
| dc.description.abstract | Principles of Marketing - H5P Edition teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. | vi |
| dc.language.iso | en | vi |
| dc.subject | Marketing | Nguyên tắc Marketing | vi |
| dc.title | Principles of Marketing | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | Lĩnh vực KHXH&NV | |
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