Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | MacInnis, Deborah J | - |
| dc.contributor | Pieters, Rik | - |
| dc.contributor.author | Hoyer, Wayne D | - |
| dc.date.accessioned | 2024-08-24T02:50:41Z | - |
| dc.date.available | 2024-08-24T02:50:41Z | - |
| dc.date.issued | 2021 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/10746 | - |
| dc.description.abstract | The authors recognise the critical links to areas such as marketing, public policy and ethics, and cover the importance of online consumer behaviour with content on how social media and evolving technologies are changing the way marketers understand consumers. | vi |
| dc.format.extent | 446ps | vi |
| dc.language.iso | en | vi |
| dc.publisher | Cengage Learning Australia | vi |
| dc.subject | Consumer Behavior | vi |
| dc.subject | Hành vi người tiêu dùng | vi |
| dc.title | Consumer behaviour | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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