Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Srivastava, Ritu | - |
| dc.date.accessioned | 2024-06-22T07:48:20Z | - |
| dc.date.available | 2024-06-22T07:48:20Z | - |
| dc.date.issued | 2023 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/10288 | - |
| dc.description.abstract | This book provides a paradigm shift of thinking that is necessary to address the changing needs of the customers demanding for personalized and customized financial services in a globally competitive market.This book is a practical treatise synergized with a straightforward presentation style. The concepts presented are relatable to the Global Financial Supply Chains. | vi |
| dc.format.extent | 144 pages | vi |
| dc.language.iso | en | vi |
| dc.publisher | Business Expert Press | vi |
| dc.subject | Marketing | vi |
| dc.subject | Consumer Financial | vi |
| dc.subject | Tài chính tiêu dùng | vi |
| dc.subject | Tiếp thị | vi |
| dc.title | Marketing of Consumer Financial Products: Insights From Service Marketing | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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