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    • TVS.004766_MK313_3_Keller, Kevin Lane (2020), “Strategic brand management”, Pearson_Prentice Hall_TT.pdf.jpg
    • Sách/Book

    • Public relations

      • Authors: Tom Kelleher Tác giả: Kelleher, Tom (2021)

    • Includes bibliographical references (pages 402-420) and index. "Public Relations presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make Public Relations the new standard for introductory public relations courses. The most contemporary introduction to public relations"
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    • Sách/Book

    • Strategic communication : public relations at work

      • Authors: Johnston, Jane (2021)

    • Strategic Communication is a complete introduction to the fundamentals of communication and public relations for the next decade. It presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication. The authors include examples from around the world, from private sector, public sector and not for profit organisations