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    • TVS.004939_TT_Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander - International Marketing Management-Springer Gabler (2023).pdf.jpg
    • Sách/Book

    • International Marketing Management

      • Authors: Berndt, Ralph (2023)

    • This book deals not only with the "classic" topics of international marketing, such as international market research and the international use of individual marketing instruments, but also with the various management sub-functions of planning, controlling, organization and human resources management in internationally active companies, each with a specific reference to marketing in the sense of market-oriented corporate management.
    • TVS.007093_TT_(Management Science - Theory and Applications) Ömer Yazıcı - Special Human Resource Management Practices and Strategy-Nova Science Publishers (2022).pdf.jpg
    • Sách/Book

    • Special human resource management practices and strategy

      • Authors: - (2022)

    • The book is comprised of chapters, each describing current and important practices and problems of HR management. Along with the family firm-specific problems like nonfamily managers, women entrepreneurship, and nepotism, chapters cover the state-of-the-art topics and findings in the HR management literature. This includes organizational development and HR management relationship, discrimination and nepotism, women in family firms and tourism, HR accounting and digital age, quality and management, behavior, and change management.