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    Browsing by Subject Public relations | Quan hệ công chúng

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    • TVS.007020__Alexander V. Laskin (editor), Karen Freberg (editor) - Public Relations and Strategic Communication in 2050_ Trends Shaping the Future of the Profession-Routledge (2024).pdf.jpg
    • Sách/Book

    • Public relations and strategic communication in 2050 : trends shaping the future of the profession

      • Authors: Alexander V. Laskin (2024)

    • "Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future. The book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insight...
    • TVS.007023_Jim Eggensperger, Jeanne M. Salvatore - Strategic Public Relations Writing_ Proven Tactics and Techniques-Routledge (2022)-GT.pdf.jpg
    • Sách/Book

    • Strategic public relations writing : proven tactics and techniques

      • Authors: Jim Eggensperger (2022)

    • "Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator. The book focuses on the strategic aspect of public relations writing that distinguishes it from other writing, such as journalistic or academic. It highlights the essential types of writing necessary for effective public relations in multiple media channels, demonstrated by contemporary cases direct from practitioners working today. Overviews of the various tactical formats that must be mastered for powerful, strategic public relations-ranging from social media posts and website updates to podcasts, speeches and infographics-prep...
    • TVS.004480_(Routledge Companions in Marketing, Advertising and Communication) Donnalyn Pompper, Katie R. Place, C. Kay Weaver - The Routledge Companio-GT.pdf.jpg
    • Sách/Book

    • The Routledge companion to public relations

      • Authors: - (2022)

    • "Public Relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a complex global environment. The last century saw the emergence of the public relations discipline. This expertly curated collection explores the dynamic growth in thinking about public relations' role in our changing global society, now and into the future. It reflects the challenges and perspectives of postcolonial, postmodern, feminist, critical race theory, social responsibility, sustainabi...