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    • TVS.005139_TT_Philip Kotler_ Gary Armstrong - Principles of Marketing [rental Edition]-Pearson (2020).pdf.jpg
    • Sách/Book

    • Principles of marketing

      • Authors: Kotler, Philip (2021)

    • The 18th Edition ispacked with stories illustrating how companies use new digital technologies tomaximize customer engagement and shape brand conversations, experiences, andcommunities. Reach every student with MyLab MarketingMyLab empowers you to reach every student.