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    • TVS.005366_TT_Naresh K. Malhotra - Marketing Research_ An Applied Prientation-Pearson Education (2020).pdf.jpg
    • Sách/Book

    • Marketing research : An Applied Orientation

      • Authors: Malhotra, Naresh K (2020)

    • The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.