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    • TVS.005457_TT_Farell, Hartline, Hochstein - Marketing Strategy Text and Cases-Cengage (2022).pdf.jpg
    • Sách/Book

    • Marketing Strategy

      • Authors: O. C. Ferrell (2021)

    • This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.