Sách/BookAuthors: Eric Noreen; Ray H. Garrison (2023)
18thedition continues to be cutting edge through the incorporation of DataAnalytics Exercises, Integrated Excel, and a robust assessment package allincorporated and auto-gradable within Connect. New to this edition, follow anengaging continuing case featuring a real, mission driven company, HowdyHomemade Ice Cream. New franchise co-author, Norma Montague’s contributionssharpened the diversity, inclusion, and ESG topic coverage throughout the textthrough the In Business boxes, Entrepreneur Spotlights, and language choicesfocused on eliminating generalizations and stereotypes around gender,abilities/disabilities, race/ethnicity, sexual orientation, diversity of names,and age. 
