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    Browsing by Subject Consumer behavior | Customer relations | Electronic commerce | Hành vi người tiêu dùng | Quan hệ khách hàng | Thương mại điện tử

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    • TVS.001449_Risk Assessment for Mid-Sized Organisations_1.pdf.jpg
    • Sách/Book

    • Socio-economic perspectives on consumer engagement and buying behavior

      • Authors: Hans Ruediger Kaufmann (2017)

    • This book provides some insights on new dimensions and emerging contexts on the socioeconomic perspectives on the consumer engagement and behavior and marketing 4.0, consumer information system, surveillance in service encounters, e-commerce. This book demonstrates fundamental concepts on consumerism, consumer boycotts or activism, customer satisfaction and consumption of green products