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    Browsing by Subject Consumer Behavior

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    • TVS.004456_TT_Rik Pieters_ Wayne D. Hoyer_ Deborah J. MacInnis_ Eugene Chan_ Gavin Northey - Consumer behaviour (2021).pdf.jpg
    • Sách/Book

    • Consumer behaviour

      • Authors: Hoyer, Wayne D (2021)

    • The authors recognise the critical links to areas such as marketing, public policy and ethics, and cover the importance of online consumer behaviour with content on how social media and evolving technologies are changing the way marketers understand consumers.
    • TVS.004455_TT_Professor Marian Garcia Martinez (editor) - Consumers and food_ Understanding and shaping consumer behaviour (Burleigh Dodds Series in A.pdf.jpg
    • Sách/Book

    • Consumers and food: Understanding and shaping consumer behaviour

      • Authors: Martinez, Marian Garcia (2023)

    • This collection reviews the wealth of research in understanding consumer food-purchasing behaviour and what this means for farmers, food manufacturers, retailers and policy makers seeking to produce healthier food in a more sustainable way"