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    • TVS.005097_TT_Ahmed Banafa - Introduction to Internet of Things (IoT) (River Publishers Series in Rapids in Computing and Information Science and Tech.pdf.jpg
    • Sách/Book

    • Introduction to Internet of Things (IoT)

      • Authors: Banafa, Ahmed (2023)

    • This book introduces the Internet of Things (IoT), which is the convergence of connecting people, things, data and processes; it is transforming our life, business and everything in between. By 2025, experts forecast that up to 75 billion devices will be connected to the Internet with only one third of them being computers, smartphones, smartwatches, and tablets.
    • TVS.004898_TT_Andrea Sestino, Cesare Amatulli - New Technologies in Luxury Consumption_ Evidences from Research and Implications for Marketing Strateg.pdf.jpg
    • Sách/Book

    • New Technologies in Luxury Consumption: Evidences from Research and Implications for Marketing Strategies

      • Authors: Sestino, Andrea (2023)

    • This book sheds light on current issues and opportunities that have been activated by new technologies in the luxury field. It places special emphasis on new technological integration, such as Artificial Intelligence, Internet of Things, Virtual Reality and Blockchain in the context of luxury consumption. Beginning with a detailed overview on current prominent technologies and their current uses in luxury, the book goes on to present experimental studies on luxury fashion, luxury tourism, luxury food and luxury real estate industries. Each chapter contributes to the design of a final diagnostic model that guides readers and managers through strategic marketing planning.