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    Browsing by Author Schilling, Melissa

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    • TVS.005554_TT_Melissa Schilling - ISE Strategic Management of Technological Innovation-McGraw-Hill Interamericana de España S.L. (2021).pdf.jpg
    • Sách/Book

    • Strategic Management of Technological Innovation

      • Authors: Schilling, Melissa (2021)

    • Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
    • TVS.005549_TT_Melissa A. Schilling - Strategic Management of Technological Innovation-McGraw Hill (2022).pdf.jpg
    • Sách/Book

    • Strategic Management of Technological Innovation ISE

      • Authors: Schilling, Melissa (2022)

    • Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.