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    Browsing by Author Jochen Wirtz

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    • TVS.007034_Jochen Wirtz - Essentials of Services Marketing-Pearson (2022)_TT.pdf.jpg
    • Sách/Book

    • Essentials of services marketing

      • Authors: Jochen Wirtz (2023)

    • Includes bibliographical references and index. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms
    • TVS.000884- ServicesMarketing7theditionbyLovelockWirtz_1.pdf.jpg
    • Sách/Book

    • Services marketing : people, technology, strategy

      • Authors: Jochen Wirtz (2021)

    • This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.
    • TVS.001462_Manolis G. Kavussanos, Ilias D. Visvikis (eds.) - The International Handbook of Shipping Finance_ Theory and Practice-Palgrave Macmillan UK (2016)_1.pdf.jpg
    • Sách/Book

    • Services marketing : people, technology, strategy

      • Authors: Christopher Lovelock (2011)

    • Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing.