Browsing by Author Everhart, Jim

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  • TVS.005493_TT_James Everhart - Brand Vision_ The Clear Line of Sight Aligning Business Strategy and Marketing Tactics-Business Expert Press (2022).pdf.jpg
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  • Authors: Everhart, Jim (2022)

  • Brand Vision: The Clear Line of Sight Aligning Marketing Tactics and Business Strategy hopes to change that by offering simple, easily implemented tools connecting a company’s marketing program to its business strategy. It’s based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. Not just externally, but internally as well.