Browsing by Author Amandeep Singh

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  • TVS.006371_Blockchain. the Chain for the Changing Marketing Sphere 2024. (Singh A.)-TT.pdf.jpg
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  • Authors: Amandeep Singh (2024)

  • Marketing has changed a lot in the past decade, but it is about to go through another revolution, thanks in large part to the blockchain. Yes, while most of us associate digital marketing with things like AI and analytics, blockchain may be the most disruptive technology yet to hit marketers in every industry. Blockchain is changing digital marketing, and you may be surprised who will benefit. Blockchain has brought a drastic change to the technology in the last few years and it is referred to as Distributed Ledger Technology (DLT), making the historical backdrop of any computerized resource unalterable and straightforward using decentralization and cryptographic hashing. A straightfo...