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    Browsing by Subject Marketing

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    • TVS.004947_TT_Cheng Lu Wang - The Palgrave Handbook of Interactive Marketing-Palgrave Macmillan (2023).pdf.jpg
    • Sách/Book

    • The Palgrave Handbook of Interactive Marketing

      • Authors: Wang, Cheng Lu (2023)

    • This book provides a timely and comprehensive textbook companion and/or course project resource for college educators and students used for variety of graduate and undergraduate marketing courses, such as Digital Marketing, Internet Marketing, Social Media Marketing, New Media Communication, Marketing Analytics and Marketing Management, etc
    • TVS.004943_TT_(Palgrave Studies in Marketing, Organizations and Society) S. Umit Kucuk - Visualizing Marketing_ From Abstract to Intuitive-Palgrave Ma.pdf.jpg
    • Sách/Book

    • Visualizing Marketing: From Abstract to Intuitive

      • Authors: Kucuk, S. Umit (2023)

    • This book argues that the apparent omnipotence of algorithms today is not what it seems, particularly, in marketing, where they actually offer less than they could. Considering the reasons behind this, it also notes that Big Data has relaunched a kind of data glorification and automated procedures that, culturally, marketing has already recognized and overcome at least once.