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    • TVS.005123_TT_Gary Armstrong, Philip Kotler - Marketing_ An Introduction, Global Edition-Pearson (2022).pdf.jpg
    • Sách/Book

    • Marketing : an introduction

      • Authors: Armstrong, Gary (2023)

    • The fifteenth edition of Marketing: An Introduction reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships. Students learn how customer value and customer engagement drive every good marketing strategy
    • TVS.005138_TT_Michael Solomon, Greg Marshall, Elnora Stuart - Marketing_ Real People, Real Choices-Pearson (2020).pdf.jpg
    • Sách/Book

    • Marketing : real people, real choices

      • Authors: Solomon, Michael R (2018)

    • The 10th Edition continues its focus on the core issues of study. These include value, personal branding, analytics and metrics, and ethical and sustainable marketing. With this text, you'll be well equipped to tackle what's happening in the world of marketing today
    • TVS.004814_TT_Ritu Srivastava - Marketing of Consumer Financial Products_ Insights From Service Marketing-Business Expert Press (2023).pdf.jpg
    • Sách/Book

    • Marketing of Consumer Financial Products: Insights From Service Marketing

      • Authors: Srivastava, Ritu (2023)

    • This book provides a paradigm shift of thinking that is necessary to address the changing needs of the customers demanding for personalized and customized financial services in a globally competitive market.This book is a practical treatise synergized with a straightforward presentation style. The concepts presented are relatable to the Global Financial Supply Chains.
    • TVS.005363_TT_Michael Solomon, Greg Marshall, Elnora Stuart - Marketing_ Real People, Real Choices [Global Edition]-Pearson (2022).pdf.jpg
    • Sách/Book

    • Marketing: Real People, Real Choices

      • Authors: Solomon, Michael (2022)

    • the 11th Edition continues its focus on thecore issues every marketer needs to know, including value, analytics andmetrics, and ethical and sustainable marketing. It also emphasizes theimportance of branding oneself and shows students how the concepts they learnin class apply directly to their own personal marketing plan. With this text,students take an active approach to understanding marketing through decisionmaking and are well equipped to tackle what’s happening in the world ofmarketing today.
    • TVS.004941_TT_Dr. Maria Gomez Albrecht, Dr. Mark Green, Linda Hoffman et al. - Principles of Marketing-OpenStax (Rice University) (2023).pdf.jpg
    • Sách/Book

    • Principles of marketing

      • Authors: Albrecht, Maria Gomez (2023)

    • Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and real
    • TVS.004943_TT_(Palgrave Studies in Marketing, Organizations and Society) S. Umit Kucuk - Visualizing Marketing_ From Abstract to Intuitive-Palgrave Ma.pdf.jpg
    • Sách/Book

    • Visualizing Marketing: From Abstract to Intuitive

      • Authors: Kucuk, S. Umit (2023)

    • This book argues that the apparent omnipotence of algorithms today is not what it seems, particularly, in marketing, where they actually offer less than they could. Considering the reasons behind this, it also notes that Big Data has relaunched a kind of data glorification and automated procedures that, culturally, marketing has already recognized and overcome at least once.