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    Browsing by Subject Marketing

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    Showing results 9 to 24 of 24
    • TVS.004951_TT_Marcia-Barnes-Here-We-Grow_-The-Marketing-Formula-to-10x-Your-Business-and-Transform-Your-Future-Adv.pdf.jpg
    • Sách/Book

    • Here We Grow: The Marketing Formula to 10x Your Business and Transform Your Future

      • Authors: Barnes, Marcia (2023)

    • In Here We Grow, you'll learn how to build scalable and repeatable marketing programs that result in transformational change - whatever that may look like for your business. Along the way, you'll get to know Marcia Barnes, founder and CEO of Valve+Meter Performance Marketing and her personal story of transformation that took her from poor beginnings to building a marketing methodology that grew one company's annual revenue from $2 million to $440 million.
    • TVS.004942_TT_Roberto Brognara - How and What Marketing Algorithms Think-Cambridge Scholars Publishing (2023).pdf.jpg
    • Sách/Book

    • How and What Marketing Algorithms Think

      • Authors: Brognara, Roberto (2023)

    • This book argues that the apparent omnipotence of algorithms today is not what it seems, particularly, in marketing, where they actually offer less than they could. Considering the reasons behind this, it also notes that Big Data has relaunched a kind of data glorification and automated procedures that, culturally, marketing has already recognized and overcome at least once.
    • TVS.005123_TT_Gary Armstrong, Philip Kotler - Marketing_ An Introduction, Global Edition-Pearson (2022).pdf.jpg
    • Sách/Book

    • Marketing : an introduction

      • Authors: Armstrong, Gary (2023)

    • The fifteenth edition of Marketing: An Introduction reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships. Students learn how customer value and customer engagement drive every good marketing strategy
    • TVS.005138_TT_Michael Solomon, Greg Marshall, Elnora Stuart - Marketing_ Real People, Real Choices-Pearson (2020).pdf.jpg
    • Sách/Book

    • Marketing : real people, real choices

      • Authors: Solomon, Michael R (2018)

    • The 10th Edition continues its focus on the core issues of study. These include value, personal branding, analytics and metrics, and ethical and sustainable marketing. With this text, you'll be well equipped to tackle what's happening in the world of marketing today
    • TVS.004937_TT_(Management for Professionals) Uwe Hannig, Uwe Seebacher - Marketing and Sales Automation_ Basics, Implementation, and Applications-Spri.pdf.jpg
    • Sách/Book

    • Marketing and Sales Automation: Basics, Implementation, and Applications

      • Authors: Hannig, Uwe (2023)

    • This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also outlines what can be expected in the future such as the automation of corporate communication and Human Resources.
    • TVS.005463_TT_Miguel Angelo Hemzo - Marketing Luxury Services_ Concepts, Strategy, and Practice-Palgrave Macmillan (2023).pdf.jpg
    • Sách/Book

    • Marketing Luxury Services: Concepts, Strategy, and Practice

      • Authors: Hemzo, Miguel Angelo (2023)

    • The text opens with an exploration the history and evolution of the concept and definition of luxury and the effect upon the practice of luxury marketing today, concluding with an overview of the contemporary luxury market, description of the main players, and relevant industry trends.
    • TVS.004814_TT_Ritu Srivastava - Marketing of Consumer Financial Products_ Insights From Service Marketing-Business Expert Press (2023).pdf.jpg
    • Sách/Book

    • Marketing of Consumer Financial Products: Insights From Service Marketing

      • Authors: Srivastava, Ritu (2023)

    • This book provides a paradigm shift of thinking that is necessary to address the changing needs of the customers demanding for personalized and customized financial services in a globally competitive market.This book is a practical treatise synergized with a straightforward presentation style. The concepts presented are relatable to the Global Financial Supply Chains.
    • TVS.005363_TT_Michael Solomon, Greg Marshall, Elnora Stuart - Marketing_ Real People, Real Choices [Global Edition]-Pearson (2022).pdf.jpg
    • Sách/Book

    • Marketing: Real People, Real Choices

      • Authors: Solomon, Michael (2022)

    • the 11th Edition continues its focus on thecore issues every marketer needs to know, including value, analytics andmetrics, and ethical and sustainable marketing. It also emphasizes theimportance of branding oneself and shows students how the concepts they learnin class apply directly to their own personal marketing plan. With this text,students take an active approach to understanding marketing through decisionmaking and are well equipped to tackle what’s happening in the world ofmarketing today.
    • TVS.004950_TT_Ralf T. Kreutzer - Practice-Oriented Marketing_ Basics – Instruments – Case Studies-Springer (2023).pdf.jpg
    • Sách/Book

    • Practice-Oriented Marketing: Basics – Instruments – Case Studies

      • Authors: Kreutzer, Ralf T (2023)

    • This book introduces the fundamentals of marketing and is consistently oriented to the following guiding ideas: Ensuring a consistent transfer of theoretical approaches into practical implementations throughout all chapters. Integration of a variety of examples in order to make marketing directly comprehensible at all times.Clear presentation of goals, strategies, instruments and psychological explanations of marketing. A marketing book that has been consistently developed with and for its target group.
    • TVS.005139_TT_Philip Kotler_ Gary Armstrong - Principles of Marketing [rental Edition]-Pearson (2020).pdf.jpg
    • Sách/Book

    • Principles of marketing

      • Authors: Kotler, Philip (2021)

    • The 18th Edition ispacked with stories illustrating how companies use new digital technologies tomaximize customer engagement and shape brand conversations, experiences, andcommunities. Reach every student with MyLab MarketingMyLab empowers you to reach every student.
    • TVS.004941_TT_Dr. Maria Gomez Albrecht, Dr. Mark Green, Linda Hoffman et al. - Principles of Marketing-OpenStax (Rice University) (2023).pdf.jpg
    • Sách/Book

    • Principles of marketing

      • Authors: Albrecht, Maria Gomez (2023)

    • Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and real
    • TVS.004947_TT_Cheng Lu Wang - The Palgrave Handbook of Interactive Marketing-Palgrave Macmillan (2023).pdf.jpg
    • Sách/Book

    • The Palgrave Handbook of Interactive Marketing

      • Authors: Wang, Cheng Lu (2023)

    • This book provides a timely and comprehensive textbook companion and/or course project resource for college educators and students used for variety of graduate and undergraduate marketing courses, such as Digital Marketing, Internet Marketing, Social Media Marketing, New Media Communication, Marketing Analytics and Marketing Management, etc
    • TVS.004943_TT_(Palgrave Studies in Marketing, Organizations and Society) S. Umit Kucuk - Visualizing Marketing_ From Abstract to Intuitive-Palgrave Ma.pdf.jpg
    • Sách/Book

    • Visualizing Marketing: From Abstract to Intuitive

      • Authors: Kucuk, S. Umit (2023)

    • This book argues that the apparent omnipotence of algorithms today is not what it seems, particularly, in marketing, where they actually offer less than they could. Considering the reasons behind this, it also notes that Big Data has relaunched a kind of data glorification and automated procedures that, culturally, marketing has already recognized and overcome at least once.