Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Anne M. Cooper | - |
| dc.date.accessioned | 2024-03-20T04:30:13Z | - |
| dc.date.available | 2024-03-20T04:30:13Z | - |
| dc.date.issued | 2023 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/9621 | - |
| dc.description.abstract | The marketing world has long under-appreciated the buying power held by adults over 65 years of age. In the current age of longevity, it's essential that students engage with strategies that embrace all age groups. This text combines professional interviews, theory-based research, and practical exercises to supplement any strategic comm course | vi |
| dc.language.iso | en | vi |
| dc.publisher | Lanham: Rowman & Littlefield | vi |
| dc.subject | Older consumers | Market segmentation | Phân khúc thị trường | vi |
| dc.title | SilverComm : marketing practices and messages for the age of aging | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | Toán học | |
Files in This Item:
