Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Rainer Alt | - |
| dc.date.accessioned | 2023-06-19T02:29:08Z | - |
| dc.date.available | 2023-06-19T02:29:08Z | - |
| dc.date.issued | 2020 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/7009 | - |
| dc.description.abstract | In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. | vi |
| dc.language.iso | en | vi |
| dc.publisher | Switzerland. Springer International Publishing | vi |
| dc.subject | Truyền thông | Xã hội | Quản lý quan hệ khách hàng | vi |
| dc.title | Social customer relationship management | vi |
| dc.title.alternative | Fundamentals, Applications, Technologies | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | Du lịch lữ hành | |
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