Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Helen Goworek | - |
| dc.contributor.author | Peter McGoldrick | - |
| dc.date.accessioned | 2023-04-07T08:56:00Z | - |
| dc.date.available | 2023-04-07T08:56:00Z | - |
| dc.date.issued | 2015 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/6190 | - |
| dc.description.abstract | The book is ideal for undergraduate and postgraduate students taking courses in retailing, as well as those studying for marketing and business degrees where retail marketing is a core module. The blend of retail theory, practice and live examples will also be of interest to practitioners in retailing and related industries. | vi |
| dc.language.iso | en | vi |
| dc.publisher | United Kingdom: Pearson Education Limited | vi |
| dc.subject | Mã học phần MK340 | Marketing | Retail trade | Bán lẻ | Tiếp thị | vi |
| dc.title | Retail marketing management : principles and practice | vi |
| dc.type | Book | vi |
| Appears in Collections | Kinh tế - Quản lý | |
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