Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Philip Kotler | - |
| dc.date.accessioned | 2022-05-31T02:56:08Z | - |
| dc.date.available | 2022-05-31T02:56:08Z | - |
| dc.date.issued | 2017 | - |
| dc.identifier.uri | https://thuvienso.thanglong.edu.vn/handle/TLU/3728 | - |
| dc.description.abstract | Taking an integrative approach, this highly visual, discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities. | vi_VN |
| dc.language.iso | en | vi_VN |
| dc.publisher | England: Pearson Education Limited | vi_VN |
| dc.subject | Tiếp thị | Khách sạn | Du lịch | vi_VN |
| dc.title | Marketing for Hospitality and Tourism | vi_VN |
| dc.type | Book | vi_VN |
| Appears in Collections | Thanh nhạc, du lịch, việt nam học | |
Files in This Item:
