Item Infomation
| Title: | Strategic management for tourism, hospitality and events |
| Authors: | Nigel G. Evans |
| Keywords: | Strategic planning | Hospitality industry | Tourism | Quản lý chiến lược cho Du lịch | Lập kế hoạch chiến lược | Du lịch |
| Issue Date: | 2024 |
| Publisher: | Routledge |
| Abstract: | It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/12949 |
| Appears in Collections | Du lịch lữ hành |
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