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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | John Burnett | - |
| dc.date.accessioned | 2025-03-19T02:49:56Z | - |
| dc.date.available | 2025-03-19T02:49:56Z | - |
| dc.date.issued | 2022 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/12735 | - |
| dc.description.abstract | The two open textbooks are adapted from Lumen Learning’s Principles ofMarketing and uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated readings, videos, simulations and other learning activities introduce students to the principles of marketing. | vi |
| dc.language.iso | en | vi |
| dc.subject | Principles of Marketing | Nguyên tắc tiếp thị | vi |
| dc.title | Introduction to Marketing II - (MKTG 2005) | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | Khoa học tự nhiên và công nghệ | |
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