Item Infomation
| Title: | Marketing 5.0: Technology for Humanity |
| Other Titles: | Technology for Humanity |
| Authors: | Philip Kotler |
| Keywords: | Marketing 5.0; Technology for Humanity |
| Issue Date: | 2021 |
| Publisher: | New Jersey. Wiley |
| Abstract: | this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/11045 |
| Appears in Collections | Kinh tế - Quản lý |
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