Item Infomation
| Title: | Media/impact : an introduction to mass media |
| Authors: | Shirley Biagi |
| Keywords: | Mass media | Phương tiện thông tin đại chúng | Phân phối kỹ thuật số | Truyền thông xã hội |
| Issue Date: | 2017 |
| Abstract: | The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also equips you with an insider's look at what it's like to work in each industry. Reflecting the latest trends from the field, the text provides new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. It is also packed with lively new illustrations and a wealth of real-world examples. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/10716 |
| Appears in Collections | Logistics - Truyền thông đa phương tiện |
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