http://thuvienso.thanglong.edu.vn//handle/TLU/4906 2026-04-09T13:39:20Z http://thuvienso.thanglong.edu.vn//handle/TLU/13448 Nhan đề : Giáo trình quản trị marketing Tác giả : Trương Đình Chiến Tóm tắt : Tổng quan về quản trị marketing. Kế hoạch hoá chiến lược marketing. Phân tích môi trường marketing. Chiến lược marketing mục tiêu. Các chiến lược cạnh tranh và phát triển. Quản trị các chương trình marketing. Các công cụ hỗ trợ cho hoạch định và chiến lược quản trị marketing. Tổ chức thực hiện và kiểm soát marketing Sách/Book 2012-01-01T00:00:00Z http://thuvienso.thanglong.edu.vn//handle/TLU/13444 Nhan đề : Scrum : the art of doing twice the work in half the time Tác giả : Jeff Sutherland. Tóm tắt : The revolutionary project management system that transformed how the tech industry works, now translated and explained for the broader business world. For those who believe that there must be a more efficient way for people to get things done, Scrum pioneer Jeff Sutherland offers a thought provoking book about the management process that is changing the way we work. Sách/Book 2014-01-01T00:00:00Z http://thuvienso.thanglong.edu.vn//handle/TLU/13429 Nhan đề : A manual of style for contract drafting Tác giả : Kenneth A. Adams Tóm tắt : This manual’s focus remains how to express contract terms in prose that is free of the archaisms, redundancies, ambiguities, and other problems that afflict traditional contract language. With exceptional analysis and an unmatched level of practical detail, Mr. Adams highlights common sources of confusion and recommends clearer and more concise alternatives. This manual is organized to facilitate easy reference, and it illustrates its analysis with numerous examples. Consult it to save time in drafting and negotiation and to reduce the risk of dispute. Sách/Book 2018-01-01T00:00:00Z http://thuvienso.thanglong.edu.vn//handle/TLU/13426 Nhan đề : Management across cultures : challenges, strategies, and skills Tác giả : Richard M. Steers Tóm tắt : This new edition pairs a richly illustrated text with management applications, key concepts, discussion questions, web-based cases and skill-building exercises aimed at current and aspiring managers. Each chapter is accompanied by a Manager's Notebook highlighting field strategies and encouraging students to develop multicultural competence that will be highly valued by future employers. Sách/Book 2020-01-01T00:00:00Z