Thư viện số Đơn vị: http://thuvienso.thanglong.edu.vn//handle/TLU/4901 2026-05-27T18:54:39Z 2026-05-27T18:54:39Z Principles and practices of management and organizational behavior Singh, Chandrani https://ikr.inceif.org/image/item.png 2026-05-21T07:35:13Z 2024-01-01T00:00:00Z Sách/Book Nhan đề : Principles and practices of management and organizational behavior Tác giả : Singh, Chandrani 2024-01-01T00:00:00Z MKTG14 : principles of marketing Lamb, Charles W https://ikr.inceif.org/image/item.png 2026-05-21T06:47:41Z 2024-01-01T00:00:00Z Sách/Book Nhan đề : MKTG14 : principles of marketing Tác giả : Lamb, Charles W Tóm tắt : 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success. 2024-01-01T00:00:00Z McGraw Hill's Taxation of Individuals and Business Entities Brian Spilker https://ikr.inceif.org/image/item.png 2026-05-20T07:19:27Z 2025-01-01T00:00:00Z Sách/Book Nhan đề : McGraw Hill's Taxation of Individuals and Business Entities Tác giả : Brian Spilker Tóm tắt : The breadth of the topical coverage, the storyline approach to presenting the material, the emphasis on the tax and non-tax consequences of multiple parties involved in transactions, and the integration of financial and tax accounting topics make this book ideal for the modern tax curriculum.  Story Line Approach: Each chapter begins with a story line that introduces a set of characters or a business entity facing specific tax-related situations. Examples related to the story line allow students to learn the code in context.  2025-01-01T00:00:00Z Creativity for innovation management : tools and techniques for creative thinking in practice Ina Goller https://ikr.inceif.org/image/item.png 2026-05-18T08:03:41Z 2024-01-01T00:00:00Z Sách/Book Nhan đề : Creativity for innovation management : tools and techniques for creative thinking in practice Tác giả : Ina Goller Tóm tắt : This 2nd edition has been updated throughout, including a new chapter exploring the impact of emerging technologies on creativity, further material on human-centred design, crowdsourcing and collaboration platforms, and cross-cultural differences in innovation management. 2024-01-01T00:00:00Z